alouette® has a rich history of delightful quality cheeses, but after 49 years in the market, there are still so many people who just haven’t tried it – yet.

This 360 campaign reintroduces alouette® as THE go-to cheese. We’re helping everyone combat the oh-no’s by discovering little unexpected moments of joy with our insanely versatile, delightfully surprising and incredibly approachable cheeses.

How?

Our little birdie will tell them.