EMAIL COMMUNICATIONS
Corporate EM
Ford Service Quicklane
We were asked to create two product-focused communications emails for 3 target groups: those who always service vehicles at Ford, those who service vehicles at Ford occasionally, and those who have never serviced at Ford.
Target: Always Serviced - Vehicle Check-Up Focused
Target: Occasionally Serviced - Vehicle Check-Up Focused
Target: Never Serviced - Vehicle Check-Up Focused
Target: Always Serviced - Filter Focused
Target: Never Serviced - Filter Focused
Target: Occasionally Serviced - Filter Focused